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For Gen Z, video isn’t just video. They think of it as a lifestyle – a universal language for how they learn, grow, express, talk, shop, connect, create, and fight boredom with their friends in real time. That’s why they’re demanding a mobile device that finally breaks all the rules of video and makes their everyday more epic than ever. Introducing Samsung Galaxy S22 Ultra, the brilliant new smartphones designed specifically to break the rules of video to meet the needs of Gen Z’s native language; video. With this new video machine, we’re setting an epic new standard.